The Yu Yureka Black smartphone goes official in Chrome Black color with glossy finish and Matte Black color with smooth finish in India.

As for the specifications, the Yu Yureka Black featuring full metal unibody design construction with with ultra thin bezels around the screen that looks very premium . In terms of physical measurement, the smartphone has just 8.55 mm thin slim design and weighes be 142 Grams that can fits in your pocket with lightweight . The Yu Yureka device also features a gestures support which allows user’s to open applications , call someone or SMS through different gestures support.

Now heading to the whole specifications of Yu Yureka Black, the smartphone sports a 5-inch Full HD IPS 2.5D curved glass display of a screen resolution 1920 x 1080 pixels with Corning Gorilla Glass 3 protection that protect your phone from unwanted screen resistant and minor damages . Under the hood, the device is powered by Qualcomm Snapdragon 430 ( 4 cores at 1.2 GHz Cortex A53 + 4 cores at 1.5 GHz Cortex A53) 64-bit octa core processor which is paired with Adreno 505 graphics unit.

The Yu Yureka Black device is packaging with 4 GB of RAM , 32 GB of inbuilt onboard storage capacity and further can be expandable memory up to 128 GB via dedicated slot to store a large number of stuffs in it . Additionally, the Yu Yureka Black smartphone houses a Super fast fingerprint sensor which is embedded into the home button to unlock the phone in just 0.2 seconds . The smartphone has a Hybrid Dual SIM card standby that accepts nanoSIM + nanoSIM along with microSD card slot and it supports 4G VoLTE . This latest Yu Yureka Black is backed by massive 3,000 mAH Non-removable battery for a long lasting performance.

On the software front, the Yu Yureka Black smartphone is running on Android v6.0.1 marshmallow operating system which can be upgradable to Android v7.0 Nougat update soon as the company claims . For the photography enthusiasts, the smartphone is equipped with 13-megapixel rear camera with Sony IMX258 sensor , dual LED Flash and PDAF and 8-megapixel front facing selfie sensor with flash support . Other primary camera featuring that adds beauty to this phone are as 5-element lens, night mode, Super Pixel, HDR and beauty mode features.

Connectivity options on this Yu Yureka Black phone are as Wi-Fi 802.11 b/g/n , Bluetooth v4.1 , GPS , USB OTG , 3.5 mm headphone jack , FM Radio and 4G VoLTE support . It’s dimension measurement be 142.5 x 69.9 x 8.73 mm and weighes 150 Grams .

Yu Yureka Black Smartphone Key Features:

• Dual SIM Support with 4G VoLTE
• 5.0-inch Full HD Touchscreen Display
• 1920 x 1080 pixels screen resolution
• 2.5D Corning Gorilla Glass 3
• Android v6.0.1 marshmallow OS
• 1.4 GHz Qualcomm Snapdragon 430 SoC
• 4 GB RAM & 32 GB inbuilt onboard storage
• MicroSD card support up to 128GB
• 13-megapixel rear camera with Sony IMX258 sensor
• 8-megapixel selfie snapper
• Superfast Fingerprint sensor on Front
• 3,000 mAH battery

Speaking on the launch of Yu Yureka Black, Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said that:

Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.

We are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category

Speaking on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart said that

It is our continuous endeavor to bring latest smartphones at affordable price points, while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers.

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