Idea Cellular To Launch A New Rs. 2,500 Phone In India To Counter Reliance JioPhone

As we know that, Idea is the third largest operator in India . Now, A few day’s ago, Idea has confirms that, they will planning to launch a new Idea 4G feature phone in the Indian digital market to counter Reliance JioPhone . Currently, Reliance Industries Chairman and Managing Director Mukesh Ambani has launched a JioPhone 4G VoLTE Feature phone at a Free of cost by as a Security deposit of Rs. 1,500 for 3-years.

The Idea Cellular also confirms that, the upcoming 4G Feature phone is said to be priced starting at Rs. 2,500, which is higher than the Rs. 1,500 JioPhone . As according to PTI reports , This new handset will give all the choices to a customer, including to choose the operator of his/her choice, popular applications like Google, Facebook or Whatsapp, Kapania stressed . It can be noted that net neutrality is a very touchy subject when it comes to telecom services worldwide and had snowballed into a major controversy in the country last year.

Apart from this, Idea Cellular Managing Director, Himanshu Kapania also confirms that, the company will not subsidise the phone.

Himanshu Kapania, Idea Cellular Managing Director said that:

“One of the concerns is about net neutrality. It will not allow most of the apps which a customer prefers and the choice of apps may not work because it is forcing consumers to use an individual operator’s apps. The practical solution that we are working on is to work with the handset industry and work with them to be able to bring down cost of handsets by bringing down the bill of material, so that the gap of the announced price of Jio feature phone versus a smart-phone can be brought down to reasonable levels.”